Free AEO tools
Seven free tools to check and improve how AI assistants like ChatGPT, Claude, and Perplexity see your brand. No signup required - answers in seconds.
Free AEO Audit
Get a full score for how AI-ready your website is, with the exact fixes to close the gap.
Try it freeAI Crawler Access Checker
See which AI crawlers can actually reach your site.
Try it freeAEO Schema Checker
Find the structured data AI systems need to understand your site.
Try it freellms.txt Generator
Generate a ready-to-publish llms.txt file for your site.
Try it freeAI Brand Mention Checker
Check whether AI assistants mention your brand for a real prompt.
Try it freeAI Prompt Generator
Get real prompts your customers might ask AI about your site.
Try it freeAI Brand Description Preview
See how AI assistants currently describe your brand.
Try it freeWhat is AEO (Answer Engine Optimization)?
Answer Engine Optimization, or AEO, is the practice of making your website easy for AI systems - not just search engines - to find, understand, and cite. When someone asks ChatGPT, Claude, or Perplexity a question in your category, you want your brand to be part of the answer. That depends on a different set of signals than classic SEO: whether AI crawlers can actually reach your pages, whether your content is described in structured data machines can parse, whether you have a clear, consistent description of who you are, and whether the language model has ever encountered your brand at all.
Traditional SEO optimizes for ranking in a list of blue links. AEO optimizes for being the answer itself - or at least one of the sources an AI assistant draws from and cites when it generates one. That means AI-specific technical basics matter in ways they never did for search: a robots.txt that silently blocks GPTBot or ClaudeBot, a missing llms.txt file, structured data that never got added, or a brand description that's inconsistent across your site and listings can all quietly keep you out of AI-generated answers even if your classic SEO is solid.
The six tools above check the most common gaps for free, with no signup required: crawler access, structured data, llms.txt, whether AI assistants already mention your brand for a real prompt, what prompts your buyers might actually type, and what a model currently knows about you. Each one takes seconds and gives you a preview immediately - unlock the full report with your email, or sign up for Cockpit to track all of this automatically, every week, across your whole site.